Air New Zealand iOS Production

airnz_featurd_03

Problem

Air New Zealand staff were only partially fluent in New Zealand’s national language ‘te reo Māori’. With Māori culture being a specific point of difference for Air New Zealand, encouragement was given to staff to pronounce iconic Māori place-names correctly.

Solution

Ignite Studios created an iPad application game based around phenomes to assist pronunciation. The app allowed users to hear well known celebrity Temuera Morrison speak the place names. The iconic destinations we supported by cartoon animations. The app was distributed to Air New Zealand staff briefing rooms in the international and domestic terminals. Air New Zealand developed a competition that was promoted on their intranet. The game usage was tracked with Google Analytics.

One system to rule them all

After initial success, the original brief was extended to develop three applications that would be run over six months to test the feasibility of the iPad as a communications tool with employees. Each successive application had new features that were added to the XML framework. This ‘XML framework’ is simply a fancy way of saying that Air New Zealand can cost effectively deploy new iPad applications without having to start from scratch each time.

Key features include:

  • Updateable system
  • Plays video
  • Plays sound
  • Records sound
  • Work in offline mode (ie no WiFi)
  • Allow encrypted login
  • Run surveys
  • Run multiple choice quizzes
  • Update with live content on the fly
  • Server communicates with all iDevices in background
  • Enterprise level distribution

Culture

iPadLanguage

About Kingi

In 1997 Kingi made a creative start at an advertising agency, Saatchi & Saatchi. Then, for five years was involved in the video game business, firstly in distribution and then as a developer. In 2004 Kingi started Ignite Studios and has been freelancing on all types of digital projects.

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