Category Archives: inspiration
Contrary to popular belief, startup marketing is not all about quantitative metrics and growth hacking. It’s time to start mapping out what creates a connection between you and your customer. Specifically, I am talking about driving customer actions by leveraging human emotion through the art of storytelling.
We used to think “build one website and the business will roll in”, but after much research and years of testing we have realised that this is not a good return on investment.
Compare these three great news sites: THE GUARDIAN BETA http://www.theguardian.com/uk?view=mobile BBC BETA http://www.bbc.co.uk/blogs/internet/posts/Responsive-Design-Mobile-Websites-for-BBC-Russian-Afrique-Mundo-and-Hindi MSNBC http://www.msnbc.com/…
Cassandra Worrall – Head of Marketing and Comms at Deloitte, talks about buyer persona research, how it shaped their mid-market offering and key messaging.