Category Archives: marketing
Contrary to popular belief, startup marketing is not all about quantitative metrics and growth hacking. It’s time to start mapping out what creates a connection between you and your customer. Specifically, I am talking about driving customer actions by leveraging human emotion through the art of storytelling.
We used to think “build one website and the business will roll in”, but after much research and years of testing we have realised that this is not a good return on investment.