The brief

Ngā Kai Hoe o Aotearoa, the Outrigger Canoeing New Zealand had a problem, many paddlers were not aware of some vital elements of water safety.

Our solution

In conjunction with the CEO of Outrigger Canoeing New Zealand, Ignite Studios wrote, storyboarded, directed and produced ten videos covering everything from wearing lifejackets understanding weather conditions for the brand ‘Kia Maanu Kia Ora’ (New Zealand Post & Water Safety New Zealand). Paddlers from the community were used as talent in the videos. The videos were shot on Canon 5D MKII and edited in 1080p 24fps Premier Pro high definition using native H264 codec in editing. Motion graphics produced in After Effects, music and sound composed, performed and edited by Kingi Gilbert.