The swimsuit edition gets some really angry!

By March 9, 2014 news No Comments


What the heck were Air New Zealand thinking with their latest safety video?  Cripes!   I don’t know, I don’t even care. Honestly.

Ok, ok, the geek in me wanted to find out what all the hullabaloo was about (do you like that word ‘hullabaloo’, shucks I do, a lot, so much that I think it should be up for consideration in the Websters, Merriam and Williams Māori dictionary).

Anyway, some USA swimsuit girls selling Air New Zealand from the beautiful island of Aitutaki.  Sorry, didn’t really register on my radar while living in Hawaii with um already a lot of swimsuit models and um, lots of waves and um coconut trees. So I asked myself, was this an issue? Why?

Actually not anyone could tell me.  All they could tell me was ‘well I kind of think Air New Zealand has lost its way, the first bunch of safety videos were good, but um now its like getting weird‘. But it still didn’t tell me what the fuss was about.

Is it something about our New Zealand moral fibre?  Or Air New Zealands lack of ability to promote women as strong role-models without having to appeal to the genitals of the male sex? Or is it that the New Zealand women were ‘overlooked’ as casting options? What too ugly?

Or was it just another issue for hordes of angry, bored talk back radio listeners to hammer some negative, back-stabbing, vitriol against?

Regardless of the fuss there is another extremely logical and sensible reason for it all. As my older cousin and senior executive at Air New Zealand gently pointed out, consider the readership of Sports Illustrated and then think about how much reach that might achieve in the USA and how many people might be willing to travel to Air New Zealand.

(Sometimes, it just helps to have the answer from the horses mouth. )

Moral of the story: don’t listen to talk back radio. Don’t let it corrupt the mind, pollute the intelligence or mess with the natural curiosity to seek answers first and judge later. One could try getting information ‘on-the-line’ in the global inter-web-spectacular. If not, just call up the cuzzie on Level 5, Air New Zealand.

Kia ora!

About Kingi

In 1997 Kingi made a creative start at an advertising agency, Saatchi & Saatchi. Then, for five years was involved in the video game business, firstly in distribution and then as a developer. In 2004 Kingi started Ignite Studios and has been freelancing on all types of digital projects.

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