Why great ideas get rejected…

By August 7, 2012 news No Comments
idea_bulb

Awesome article by David Burkus from Behance.

…For a work to be truly creative, it has to depart from the status quo at some point. That departure makes many people uncomfortable. Despite our oft-stated desire for more creativity, we also hold a stronger desire for certainty and structure. When that certainty is challenged, a bias against creativity develops…

About Kingi

In 1997 Kingi made a creative start at an advertising agency, Saatchi & Saatchi. Then, for five years was involved in the video game business, firstly in distribution and then as a developer. In 2004 Kingi started Ignite Studios and has been freelancing on all types of digital projects.

Are you ready to get noticed? Start leaving your mark today! Start a project